Audience Dialogue

Participative Marketing for Local Radio
Chapter 8: Funding from grants

This chapter considers ways of getting large amounts of money from funding agencies: governments, NGOs, and private foundations.

Increasingly, all of these are demanding detailed plans and information before they will give you a grant. So before applying for a grant, you should begin to gather the financial and audience information that may be needed. This may involve surveys (which can take months to plan and carry out) and external auditors.

In this chapter...
8.1 Regular government funding
8.2 Funding from NGOs
8.3 One-off grants
8.4 Corporate sponsorship
8.5 Using program theory