Audience Dialogue

Participative Marketing for Local Radio
Chapter 12: Making it happen

This book ends by considering two important aspects of marketing not mentioned already: making a marketing plan, and the importance of creativity in marketing. Without a plan, the marketing won't be implemented well. Without creativity, the marketing won't be very effective.

In this chapter...
12.1 Managing your marketing
12.2 You need a marketing plan
12.3 Affordable audience research
12.4 Setting up systems
12.5 Conclusion: above all, marketing needs creativity