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This book ends by considering two important aspects of marketing not mentioned already: making a marketing plan, and the importance of creativity in marketing. Without a plan, the marketing won't be implemented well. Without creativity, the marketing won't be very effective.
|In this chapter...|
|12.1 Managing your marketing|
|12.2 You need a marketing plan|
|12.3 Affordable audience research|
|12.4 Setting up systems|
|12.5 Conclusion: above all, marketing needs creativity|