This book gives clear guidance on how to carry out audience research on a small scale. It is comprehensive, covering both survey research and basic qualitative methods. The book is aimed particularly at people who work in the media or related industries, such as arts organizations. Because many of the book's target readers probably do not have English as their native language, a lot of trouble has been taken to make the English in the book as clear as possible, avoiding unnecessary jargon.
The 2007 revised edition of the book is now only available from us as a 384 page PDF document that can be emailed to you or downloaded from a file-hosting service like YouSendit.com (that allows you to send and receive large files that may be too much for your email inbox).
The book does not currently have an updated index but this will be implemented in the 2012 update version that will include some extensions and new references.
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