Audience Dialogue

More glossary material

Here are some terms we are thinking of adding to our glossaries. If some of them seem too obvious ("attribution", for example), it's because we're referring to a specific technical meaning. If you're trying to find the meaning of a term not yet covered in our glossaries, please make a suggestion. You could also try a site search because some of these terms are described elsewhere on this website.

A-B testing | Above the fold | Accessibility | Accountability | Activity (evaluation) | Actor | Actor-network | Actor-observer effect | Actuality | Agenda-setting | Advertorial | Affective | Aggregate | Alien interviewing | Analytical induction | Anchoring | Anova = Analysis of variance | AHP = Analytic Hierarchy Process | Archetypal analysis | Archetype research | Ascription | Attitude | Attributes | Attribution | Attrition | Awareness | Axis (of graph)

Balanced Scorecard | Bandwagon effect | Baseline | Bayesian | "Before and after" design | Benchmarking | Bias | Biographics | Black box | Blind testing | Bootstrapping | Box-and-whisker plots | Brand mapping | Breadcrumb trail | Breakout | Briefing | Bubble chart | Burst (advertising)

Capacity building | Casewise | Category (coding) | Catharsis | Cell (statistical table)| Central tendency | Channels (in marketing) | Chi-squared test | CIPP = context, input, process, product | Classification variables | Cluster (sampling) | CLV = customer lifetime value | CMO = Contexts, mechanisms, outcomes | Co-discovery technique (usability) | Co-evaluation | Cognitive | Cohort | Coincidental | Collective unconscious | Colligation | Competitive advantage | Competitive Intelligence | Conative | Concept mapping | Concept testing | Concordance | Conditioning (among panel members) | Confidence interval | Consensus | Consensus mapping | Confounding | Construct | Constructionism or constructivism| Contingency table | Continuous variable | Control group | Controlled circulation | Co-orientation | Copycat effect | Copytesting | Correspondence analysis | Correspondence bias | Cost-benefit analysis | Cost-effectiveness analysis (CEA) | Covariate | CPI = Consumer Price Index | Critical incident technique | CRM = Customer Relationship Management | Crystallization | Cueing | Customer Idealized Design | Customer visits

Daypart | Decision tree | Deindividuation | Deliverables | Dependability | Desensitize | Dichotomy | Differencing | Digraph | Disaggregation | Discourse analysis | Dispersion | Dissemination | Domino chart | Double blind | Drip (advertising) | Dummy variable | Duplicated reach

E-commerce | Effectivity | Embeddedness | Emergence | Emergent strategy | Emic | Emoticon | Empathic design | Empowerment evaluation | End-piling | Epidata | Epi Info | Establishment survey | Etic | Evidence-based practice | Expeditionary marketing | Expected value | Experiment | Exposure | Evaluability

Face validity | Factor | False consensus | Field dependence | Fishbone diagram | Fishbowl (training) | Flesch index | Flight (advertising) | Fog index | Fold (above the) | Follow-me-home | Fuzzy logic

Gatekeeping | Gemeinschaft and Gesellschaft | Generalizability | Gini coefficient | GIS = Geographic Information System | Goal | Goal-free evaluation | Governance | Group polarization effect = risky shift | Groupthink | Guttman scale

Heaping | Hegemony | Heuristic | Hierarchy of effects | Hierarchy of needs | Histogram | Honorarium | House of Quality

Ignorable bias | Impact (in evaluation) | Imprint analysis | Incentive | Index number | Inertia | Information acceleration | Informed consent | Initiative (~program) | Innovation | Input (evaluation) | In-tab | Interaction | Interactivity | Interpolation | Interval scale | Intervening variable | Ipsative | IVR = Interactive Voice Response

Jackknife (in statistics) | Juster scale

Kano diagram | KASA = Knowledge, Attitude, Skills, Aspirations | KWIC = Keyword in Context

Laddering | Large group intervention | Latency of response | Lateral thinking | Leading indicator | Lead users | Legibility | Linkrot | Listwise | Logframe = Logical Framework = LFA| Logic model | Longitudinal | Loyalty | LTV = lifetime value

Marginal | Marketing | Marketing mix | Marketspace | Matching | Matrix question | Means-end chain | Median group | Mediating variable | Member checking | Meta-analysis | Metaplan | Meta tag | Methodology vs. method | Micro-expressions | Mindshare | Mission | Moving average | Multiple imputation | Multiple perspectives

Naturalistic inquiry | Needs assessment | NPD = New Product Development | News value | Nominal scale | Non-reactive | Norms | Noting | Null hypothesis

Objectives | Occam's Razor | OCR = Optical character recognition | Ogive chart | One on one | One-tailed | Operationalizing | Opinion leader | Ordinal scale | Orientation (toward market, customer, or product) | OTS = Opportunities to See | Optimization (search engine) | Outcome vs output (in evaluation) | Outlier | Oversampling

Pairwise | Panel conditioning | Parameter | Pareto principle | Participant observation | Participation rate | Participatory methods | Pass-on (readership) | Path analysis | Percentile | Persona | PHP (Internet) | Pictogram | Pie chart | Pilot test | Pluralism | Pluralistic ignorance | Polysemy | Positioning | Postcode | Post-test | Power (statistical) | PPS sampling | Praxis | Precision (statistical) | Pre-test | Primacy | Priming | Process tracing | Profile | Program (evaluation) | Program logic, program theory | Propaganda | Psychometric | Publics | Public will | Pulsing | Pygmalion effect | Pyramid of population

QFD = Quality Function Deployment | Q-sort | QUALYs | Quartile | Query string | Quintile

Range | Ranking | Ratecard | Ratio | Ratio scale | Reachability | Readability | Real terms | Recency | Reflexivity | Repertoire | Repertory grid | Replication | Residual | Results chain | Retention rate | Risky shift | Roadmapping | Rotation (questionnaires) | RSS (Internet)

Salience | Sample frame | SAS (statistical software) | Scattergram | Schema | Screen-in | Selective perception | Self-efficacy | Semantic differential | Sensemaking | Sentence completion | Sequential analysis | SES = socio-economic status | Sex ratio | Shaping | Share of mind | Share of voice | Skew | Skipping | Smoothing | Snowball sample | Social audit | Social desirability | Social indicator > see Indicator | Social marketing | Sociodrama | Sociometric methods | Spider (Web searching) | Spider chart | Spiral of silence | Split run | Spot (=ad) | SRS = Simple Random Sample | Stakeholder | Stem and leaf diagram | Stimulus | Stopword | Storyboard | Story completion | Stub (cross-tab) | Subliminal | Superordinacy | Syntagm | Systematic sampling

Tacit knowledge | Technology foresight | Telemarketing | Telescoping | Terms of reference | Test market | Theory of practice | Thick description | Think-aloud method | Third person technique | Threshold | Thurstone scale | Time series analysis | Top line (survey results) | Top of mind | TQM = Total Quality Management | Trait | Transect | Transferability | Triads method | Triple Bottom Line | T-test | Two-tailed

UUnderdog effect | Unduplicated reach | Use case | Utility | UTOS

VALS | Values clarification | Value of Time (VoT) | Variance (statistics) | Venn diagram | Verbatim | Verstehen | Viewing room | Vividness effect | Voting intention | Vox pop< | Vu-lu

Walkthrough | Wall of wonder | Wastage | Wearout | Weblog = blog | Wiki (internet) | Word association | World cafe

X axis

Y axis | Yield management

Z-score

If you didn't find what you wanted in our glossary index or on this page, try one of these related glossaries in Audience Dialogue's areas of work. These glossaries are the most comprehensive and most clearly written that we could find on these subjects. (So why do their owners keep abolishing them? So annoying!)

Suggest a term

Did we omit the term that you were looking for? Never mind! Let us know. If we think it's relevant, we'll add it to the appropriate glossary, and let you know it's there.