Audience Dialogue

Glossary index

Glossaries

This page is a combined index to all of our glossaries. Each individual glossary (with around 50 or 100 terms) is small enough to browse through, if you're interested in that area. The glossaries are...

Media research | Evaluation terms | Questionnaire design and psychology
Sampling and quantitative research | Research methods in general
Qualitative research | Data management | Statistics
Internet terms | Futures studies and forecasting
Concepts we may add later | Other good glossaries

Index

A | B | C | D | E | F | G | H |  I  | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | XYZ

Abduction | Acquiescence | Action research | Actor | Adaptive sampling | Ad hoc (survey) | Affinity group | Affordance | Allohistory | Alternative futures | Anchoring bias | Anticipation | Anticipatory action learning | Assumption surfacing | AID = Automatic Interaction Detection | Analysis | Applet | Application (software) | Appreciative Inquiry | ASP (Web) | Audience research | Audience share | Auditorium testing | Autopoiesis | Average | Axiom

Baby boomers | Backcasting | Backchecking | Banner (Web) | Bellwether | Benchmarking | Biodiversity | Birthday rule | Blog | Bookmark (Web) | Bot (Web) | Boundary spanning | Brainstorming | Brief (research) | Browser (Web) | Business to business | Butterfly effect | Button (Web)

Callback | Case (research) | Case study | CATI | Causal attribution | Causal Layered Analysis (CLA) | Cell (statistics) | Census | Central location (research) | CGI = Common Gateway Interface | Chain scenario | Chaos theory | Charrette | Checkbox | Chi squared | Children | Choice modelling | Circulation (media) | Clickstream | Click-through | Clinic (research) | Cluster (sampling) | Cluster analysis | CMS = content management system | Coding (data) | Coding (qualitative) | Co-discovery conference | Cognitive dissonance | Cognitive interviewing | Cohort | Communication research | Communications audit | Conjecture | Conjoint analysis | Consensus group | Constructive technology assessment (CTA) | Content analysis | Convenience sample | Cookie (Web) | Correlation | Counterfactual | Crawler | Creeping normalcy | Critical futures studies | Critical uncertainty | Cross-impact analysis | Cross-tab | CSS = cascading style sheet | CSV = comma-separated values | Cumulative audience | Customer satisfaction | Customization (Web) | Cyclical patterns

Data mining | Decomposition| Delphi method | Deduction | Degrees of Freedom (df) | Deliberative poll | Delphi method | Demand character | Demographic | Dependent variable | Depth interview | Descriptive statistics | Desk research | Determinism | Diachronic | Dialogue techniques | Diary | Diffusion | Dimensional analysis | Discontinuity | Discount rate | Dithering (colours) | Domain (Web) | Donkey vote | Door to door | Dotmocracy | Download | Driver (futures) | Dwelling | Dystopia

E-commerce | Effective sample size | Effectiveness and efficiency | Emergence | Emerging issue analysis | Empirical | Enabling techniques | Endogenous | End-state scenario | Environmental scanning | Envisioning | Episteme | Error types | Ethnography | Evaluation | Event sequence analysis | Event tree | Event survey | Exogenous | Extended present | Extension (file) | External validity | Extranet | Extrapolation (statistics) | Extrapolation (futures)

Face to face | Facilitation | Factor analysis | Factor X | Fundamental Attribution Error (FAE) | FAQ = Frequently Asked Question | Fatalism | Favorite (Web) | Feedback (futures) | Field (data) | Field, the (research) | Field anomaly relaxation | File (computer) | Filter (data) | Filter (question) | Fishbowl | Focus group | Force-field analysis | Forecasting | Foresight | Formative | Frames (Web) | Framing (psychology) | Frequencies | FTP = File Transfer Protocol | Fusion (data) | Future | Future memory | Future Search | Future shock | Future/s studies | Futures triangle | Futures wheel | Futurible | Futurist | Futurology

Generalization | Generations X and Y | Geodemographics | Gestalt | GIF (file) | Gross Rating Points (GRP) | Grounded theory | Group discussion | Guestbook

Hall test | Hermeneutics | Hindsight | Hindsight bias | Hit (Web) | Holistic | Holon | Home page | Hosting | Household | HTML = Hypertext Markup Language | HTTP = Hypertext Transfer Protocol | Hyperlink (Web) | Hypothesis

Icon (computer) | Image | Imputation | Incasting | Incidence | Independent variable | Indicator | Induction | Industrial research | Inferential statistics | Innovation | Institutionalization (futures) | Instrument (research) | Integral futures | Intercept interviewing | Image (file) | Internet | Intervention | Interview guide | Interview log | Intranet | ISP = Internet Service Provider

Java and Javascript JND = Just-noticeable difference | JPEG (file) | Judgemental forecasting |

KAP surveys | Key informant interviews | Killer app | KPI = Key Performance Indicator

Lagging indicator | Leading indicator | Leading questions | Lead time | LGA = Local Government Area | Likert scale | Limits to Growth | Link (Web) | Linux | Listserv

Macro (computer) | Macrohistory | Malthusian | Malware | Marginals | Market (media) | Market research, marketing research | Market share | Maximum variation sampling | Mean (statistics) | Mechanism | Media research | Median | Mesh block | Metcalfe's Law | Meter (TV) | Midcasting | MIME (Web) | Mindset | Mirror | Mirror sample | Missing value | Mode (statistics) | Modelling | Mode-locking | Modem | Moderator | Monitoring | Moore's law | Morphological analysis | Multidimensional scaling (MDS) | Multimedia | Multiple-answer question | Multiple perspectives | Multiple-response question | Multivariate statistics | Mystery shopping

N = sample size | NESB = non English speaking background | Neural network (statistics) | Newsgroup (Web) | Nominal group | Non-response bias | Normal distribution | Normative

Observation (research) | Odds | Offline | Ogive (in time chart) | Omnibus (survey) | Online | Open Source | Open Space Technology | Open-ended | Operating system | Opinion poll

Page (= Web page) | Page views | Panel (research) | Paradata | Paradigm | Participatory Rural Appraisal (PRA) | Path dependence | Pattern language | Penetration (statistics) | Peoplemeter | Percentage | Perceptual research | Performance indicator | PDF = portable document file | Personal interview | Personalization | PINCHASTEM | Pixel | PNG = Portable Network Graphics | Poll | Population | Popup and popunder | Portal | PRA = Participatory Rural Appraisal | Precursor | Prediction | Prevalence | Primary data | Probabilistic sample | Probability | Probing | Process evaluation | Prognosis | Projection (psychology) | Projection (statistics) | Projective techniques | Propensity score | Proposal | Proposition | Prospective (la) | Prospective evaluation | Proxy indicator | Psychographics | Purposive sample | Push polling

Qualitative | Qualitative forecasting | Quantitative | Questionnaire | Quota sampling

Radio button | Raising factor | Random | Random digit dialling. | Random walk | Rapid Rural Appraisal (RRA) | Rating (TV) | Raw data | Reach (media) | Reactivity | Readership | Recall | Reception analysis | Recoding | Record (data) | Recruiter | Reflexivity | Regression (statistics) | Relevance tree | Reliability (statistics) | Representativeness | Respondent | Response cultivation | Response rate | Revealed preference | RFM (database) | RFP = Request For Proposal | Risk | Rotation | RRA = Rapid Rural Appraisal | RTF = Rich Text Format

Sample | Sample size | Sampling error | Sampling fraction | Saturation | Scale | Scanning (futures) | Scenario | Scenario planning / scenario learning | Screener (survey) | Screener (questions) | Scrolling (computer) | S-curve | Search conference | Search engine | Secondary data | Segmentation | Selective perception | Self-completion | Self-fulfilling prophecy | Self-organization | Semi-structured | Server (Web) | Setmeter | Shadow shopping | Share | Significance testing | Similarity | Simulation | Single-source | Singularity | Site (Web) | Snapshot scenario | Social indicator | Social research | Source code | Spam | SQL (database) | Smoothing (statistics) | SPSS (statistics) | stakeholder | Standard deviation | Stated preference | Sticky dots | Stickiness (Web) | Strategic | Strategic intent | Strategic planning and scenario planning | Stratification | Strike rate | Subjective forecasting | Summative | Surfing (Web) | Sugging | Surmise | Surprise | Survey | Sustainability | Synchronic | Syndicated research | Synergy | Synthesis System | System dynamics | System |

Tabulation | Target audience | TARPs = Target Audience Rating Points | Technology foresight | Technology roadmapping | Theatre test | Theory | Third person technique | Thumbnail | Time horizon | TINA: There Is No Alternative | TOP (perspectives) | Top-line results | Tracking (survey) | Trend | Triage | Triangulation

Ultimate Attribution Error (UAE) | Uncertainty | Universe = population | Unix | Upload | Unstructured interview | Utopia | URL = Web address = Location | Usability testing | Usenet | Uses and Gratifications Utopia

Virtual history | Vision | VUCA (volatility, etc.) | Validation = verification | Validity | Value (data) | Variable (data) | Verification | Virus (computer) | Visioning | Visitor survey | Vividness effect | Volunteer bias

Weltanschauung | Wildcard | Web safe (colours) | Web site | Weighting (data) | Whack-a-mole (Web) | Worldview | Worldwide Web = The Web = WWW

XML (Web) | Zeitgeist | Zip (file) | ZMET (metaphor elicitation) | ZOPP

A | B | C | D | E | F | G | H |  I  | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | XYZ

Not covered in our glossaries

There are hundreds of terms we could have included in our glossaries, but if a glossary is too long, the rare terms that most people don't want to know about get in the way of the common ones that they are looking up. Also, a huge glossary takes forever to download. For those reasons, we decided to omit...
1. Statistical and sampling terms - except the most common.
2. Software and computing terms - except 100-odd common ones related to the Internet.
3. Philosophical concepts that can't be briefly explained - such as the difference between constructionism and constructivism.

Didn't find what you were looking for? Try this page, with links to other glossaries on the above topics. Or if that fails, ask us to add another entry, specially if it's already on this list of possibilities.