The Cases section of this website gives some examples of research projects we've done which have worked well, providing useful information at a reasonable cost. These examples cover a wide range of projects, involving a variety of different approaches to audience research. Each page succinctly describes a solution to a particular research problem.
Examples of research methods
Regular survey systems
Weekly TV appreciation survey
Radio listeners' panel: qualitative mail survey
Survey of issues broadcast on radio
Measuring musical tastes
The Wanganui Farmerama fiasco
Media usage and availability
Radio listening environments and moods
Measuring radio and TV audiences: by diary, by meter, and by phone
Surveying impatient concertgoers
Understanding the dreams of young magazine readers
Is anybody listening? (Closing down a radio station)
New ways to go wrong with internet surveys
Listener satisfaction survey
Do educational programs educate?
Evaluating a web site
Simple quota surveys in Indonesia
Radio scheduling workshop
Rolling focus groups
A small-town group discussion
Finding the most representative comments
The results of radio listening
Using a consensus group for TV program testing
Co-discovery conferences: combining research and planning
A radio listening workshop in Tanzania
"Our audience is dying!"
The four temperaments of radio listeners
Analysing open-ended survey responses
Tales from the Field
When you survey the general public, who live in the amazing place that researchers call the Field, you discover some strange and wonderful things. Here are a few of them.
Geraldton phone survey
Lost in the Wimmera
Group discussion, Samarai style
Group discussion, Yen Bai style
Volumnia the interviewer
Inspector of the toilet rolls
Interviewing in Gondar
"Why are we here?"
||Cam Ranh, Vietnam, 1998: a wistful respondent tries to answer a question from the interviewer. |
We altered the photo to make it resemble an oil painting.